Brand: Kapiva Industry: Ecommerce, Health (Ayurveda) Objective: To engage and convert people in the email database with personalized content and automated email flows Key Initiatives: Strategized and led a team of writers and designers to turn around…
Ecommerce Lead Generation Campaign- Content Strategy -Kapiva
Brand: Kapiva Industry: Ecommerce, Health (Ayurveda) Objective: To generate new leads through an online dosha test and offer a personalized Ayurvedic health guide Key Initiatives: Write and optimize the landing page copy of the quiz Interview experts and…
Ecommerce Blog Content Strategy- Kapiva
Brand: Kapiva Industry: Ecommerce, Health (Ayurveda) Objective: To capture the organic search demand for Ayurvedic solutions, hacks, and health tips Challenges: Lot of existing thin content; Poorly optimized and duplicate blogs; Absence of content strategy around new solution…
B2B Blog Content Strategy- WOWSOME
Brand- WOWSOME Industry- Augmented/Mixed Reality Objective- To get relevant organic search traffic to a new website through educational blogs Challenge- Niche industry with low search volume on the bottom of the funnel topics/keywords Strategy: Target…
YouTube Channel Content Strategy Case Study
Client: Crafting Hours (Living Hours Media, Jaipur) About Project: Growing a YouTube Channel from Scratch Key Initiatives: Topic & keyword research Video ideas generation Wrote titles and descriptions of first 100+ videos Optimization based on…