Brand- WOWSOME

Industry- Augmented/Mixed Reality

Objective- To get relevant organic search traffic to a new website through educational blogs

Challenge- Niche industry with low search volume on the bottom of the funnel topics/keywords

Strategy: Target high-volume, top-of-the-funnel keywords around the core solution areas to raise awareness. For example, brand activation, augmented reality examples, brand activation strategy, webar examples, etc.

Action Plan: Shortlisted about 30 such topics and published consistently every week for 5 months. Optimized each article as per the best SEO practices and distributed each of them on social media (LinkedIn, Twitter) and through the email newsletter

Results: Scaled from 0 to 12K monthly organic search traffic in 6 months