Brand: Kapiva

Industry: Ecommerce, Health (Ayurveda)

Objective: To engage and convert people in the email database with personalized content and automated email flows

Key Initiatives:

Strategized and led a team of writers and designers to turn around over 40-50+ email designs every month related to different categories:

• Trigger-based email flows: Product viewed, not added to cart; Abandoned cart; Payment failure, Order placement, Order completion.
• Post-purchase email flows based on products and the solution category
• Welcome email
• Milestone emails- 3 orders, 5 orders, 7 orders
• Monthly theme-based email campaigns around solution categories- weight loss, men’s health, hair care, chronic care, skin care, etc.
• New product launch emails
• Sales and discount-led emails- Monthly sale, Payday sale, Festive sales, Happy Hours, Free Shipping Weekend

Email Portfolio Gallery:

All

Smart Trigger Email 4

Product Launch Email 6

Solution-based Email 6

Sale Email 7

Post Purchase Email 5