Brand: Kapiva

Industry: Ecommerce, Health (Ayurveda)

Objective: To generate new leads through an online dosha test and offer a personalized Ayurvedic health guide

Key Initiatives:

• Write and optimize the landing page copy of the quiz
• Interview experts and doctors to develop the content for doshas and quiz reports
• Research and write detailed health reports for each of the 7 possible results of the quiz
• Develop the email strategy to engage the new leads generated through the quiz
• Strategize and develop the welcome email and automated email flows nudging the new leads down the funnel

Results:

• 50+ new leads generated and added to the CRM lead engagement flow
• Recorded the email open rate of ~40% and CTR as ~2.4% for all associated email flows

Sample Quiz Report