Ever since I turned to self-employment, the question of niche has been on my mind. It is the holy grail of the online marketing world.
In simple words, I see it as the market that has the demand for your unique skillset or services.
For a long time, I thought about the niche in terms of the skills I have acquired over years- like writing, SEO, marketing automation, and email marketing. As an extension, this also includes high-level soft skills like team building, setting systems from scratch, or just explaining complex topics in a simple way.
However, I have realized it is a limited point of view.
It does not define who I want to help. Of course, there are many people who might require these services.
But to sustain and grow into an expert authority whom people can trust, I need further specialization in terms of a specific market or audience.
This is where who I help or who I want to help comes into the picture.
Looking into the past, I have realized I enjoy working with:
- Companies with clear workflows where they know exactly what they want- blogs, emails, content strategy, etc.
- Technology startups who need help with content for their non-tech-savvy readers
- Early-stage startups that need help with streamlining workflows and setting the right processes
There are a few more groups of people who I want to help but have not got a chance to work with them yet.
- First-time entrepreneurs who want to launch their business online- help them with content strategy, SEO, website development
- Non-fiction, indie authors who have existing blogs and need help with repurposing them on other platforms
- Life coaches who want to take their business online- help them with overall marketing consulting and developing a content strategy, local SEO, website landing pages, and email marketing workflows
- Creators who need help with setting marketing funnels, content, and SEO strategy
- Serial entrepreneurs who need help with personal branding and content strategy on Twitter/LinkedIn
One common thread among all these potential niches is that I am currently only envisioning a service-based offering or one-to-one consulting with them. Of course, consulting or a recurring service-based offering on an agency model can be one way to grow.
But I am also looking for a more scalable way to serve a niche.
For example, helping one or a few of these groups with a one-time product like an ebook or template, etc.
Maybe it can be a combination of things in the future once I identify a core group of people who I can help.
Have you faced a similar challenge in your entrepreneurship or freelance journey?
Share your thoughts in the comments below.